CLIENT
UK City Of Culture

CEO - UK CITY OF CULTURE
Martin Green

HEAD OF DIGITAL - UK CITY OF CULTURE
David Watson

FILMED, EDITED AND PRODUCED BY SODIUM

MUSIC
Samantha Atkinson

IT'S SHOWTIME

Encourage everyone and anyone to volunteer during an entire year of culture and arts events. 

That was the brief.

The film is all about building a feeling of pride towards your community and creating a sense of personal self-worth through volunteering. It doesn’t matter who you are, what you do or where you come from - working for the people you live around and the public who make your city what it is, can be one of the most rewarding things you can do.