Laura Jayne Stokoe
AIM TO WIN
We were asked by weightlifting supplement and apparel brand, Gun Club and their design agency, Robot Food to come up with a combined set of promotional stills and video commercial to launch their company with a totally different and fresh approach to the and overworked scientific angle you normally find in this arena.
They wanted a tongue-in-cheek feel to the whole campaign, that didn't take itself seriously whilst still being cool, aspirational and left of the middle.
The video was shot alongside the stills to get a perfect fit in style and this carried through to post-production where heavy black and white grade was used to pop the monochrome branding and we united the three main slogans in the edit to strengthen the message.